Originally Published by Bars and Clubs
By Andy Young
25 June 2024
Greenbanks Tasmanian Whisky Co is a new entrant into the Tasmanian whisky industry, and one that is embracing the world-renowned quality of Tasmanian whisky, but it is also a new entrant that is bringing something new to Tassie, whisky production on a scale the island has not seen before.
Greenbanks was co-founded by Hugh Roxburgh, and has a distillery that is capable of producing three million litres of alcohol (LALs) per year, which he told Bars and Clubs, he estimates to be around one-and-half times the current industry production on Tasmania as whole. But rather than being this behemoth that comes in and takes everything over, Greenbanks is looking to bring a volume and scale to enable all Tasmanian whisky producers to tackle one of their biggest domestic and international barriers – price.
“We saw an opportunity in Tasmania, because Tasmania has won almost every award there is to win globally, when it comes to whisky,” Hugh told Bars and Clubs.
“The major challenge that the industry in Tasmania currently faces is the very limited supply of volume produced and the very high price point.
“That’s the problem we’re trying to solve. If you look at Tasmania today, the industry produces around two million LALs per annum. That pales in comparison to Japan at around 200 million LALs and Scotland, that we understand produces around 700 million LALs.
“This means that even if Tasmania was to increase production by 10 times, it’s still only one-tenth of what Japan currently produces. We know that the whisky that gets produced in Tasmania is of exceptional quality, but due to the lack of supply, the result is the price points are very high. The average price for a standard 700ml bottle of Tasmanian whisky is between $200-300, and that’s the problem that we are really trying to solve.
Read the full article here
.
